Your Complete Guide to Instagram Affiliate Marketing (Without Paying for Ads)
Over 1 billion active users…
4X more interactions than Facebook…
And helps 80% of users decide whether or not to buy
a product…
Guess which platform we are talking about? (No
prizes, though…!)
It’s Instagram, of course!
Over the years, Instagram has turned into a
‘marketer’s delight’ rather than being a mere online
photo-sharing application. Today, customers are
looking for brands on Instagram - with many
considering a business’ Instagram presence as a
stamp of authority and authenticity - and for
products to buy online.
Hence, it shouldn’t come as a surprise when we state
that Instagram is the best friend of affiliate
With an engagement rate greater than Twitter,
Snapchat, and even Facebook, Instagram offers a
plethora of opportunities for affiliate marketers to
actively promote brands and products.
But where to start?
And more importantly, how do you successfully
promote other people’s or client’s products using
Instagram affiliate marketing?
Let’s dig in.
Two-Step Process to Fuse Instagram and Affiliate
Marketing Perfectly
Assuming that you have already found an affiliate
network or platform, such as Digistore24, to find
affiliate offers, here are two steps to use
Instagram to promote affiliate products and offers:
What Products Do Affiliate Marketers Promote?
Assuming that you have already found an affiliate
network or platform, such as Digistore24, to find
affiliate offers, here are two steps to use
Instagram to promote affiliate products and offers:
Step 1: Build a following for yourself
Unless you’re running ads, without a sizable number
of followers, there is no point in using Instagram
for your affiliate marketing needs if you’re looking
to seriously cash in and replace your full-time
income.
However, when we say build a following, we don’t
expect you to become a Kylie Jenner or Ariana
Grande.
If you have around 5,000 to 10,000 followers, you’re
good to become a successful affiliate.
Also, when a non-celebrity has 10K followers, it
clearly indicates they’ve been posting quality
content consistently in their preferred niche for
quite some time now. Remember, choosing the right
niche is an essential key step to succeed as an
affiliate on Instagram.
We also understand that many of you wouldn’t have
hit the magic number yet.
Hence, here are some more ways to build a following
for yourself:
Research and use trending hashtags. Never use
irrelevant hashtags.
Create a bio to stand out and establish yourself as
an authority. It acts as your digital business card
and elevator pitch.
Create shareable content that offers high value.
Make sure it’s authentic and is aesthetically
pleasing.
Try and collaborate with other marketers.
Pro Digistore24 Tip: Engage in joint ventures with
other popular Instagrammers in your niche, such as
to get shoutouts. A shoutout is a feature where one
user promotes another user on their own Instagram
account.
Step 2: Place the affiliate link at the right places
The rule is simple - you can add affiliate links
wherever Instagram allows links. For example, you
can place the affiliate link in your bio. This is
ideal if you’re always promoting the same brand,
product, or link - say, a brand ambassador for a
particular brand or product.
Similarly, you can add affiliate links to your
picture posts (or stories if you’ve hit the 10K
follower mark). All you have to do is end the
caption of your post with the affiliate links.
However, affiliate URLs are typically long and ugly,
which may spoil the aesthetics of your post.
Pro Digistore24 Tip: Always shorten the affiliate
link URL. A popular URL shortener is bitly.com. Once
shortened, your URL will look less messy and easier
for the eyes. Also, it will enable you to embed the
links directly to the picture. The user can also
easily remember the URL and manually type it in
their browser.
If you aren’t on Instagram, you’re missing out on
one of the easiest and most effective social media
opportunities for affiliate marketing. The high
engagement, trust, and billions of users make it a
powerful medium for you to grow with your affiliate
marketing efforts.
So get out there and start your affiliate marketing
journey right away on Instagram.
Want to become a Digistore24 affiliate? Simply go
here to register for free.
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